Lutz Plumbing, Inc.

60% Revenue Jump Backed by Local Search Dominance

Lutz Plumbing has been serving its community for over 100 years. With deep roots and a reputation built on trust, they were a household name in plumbing services. But as digital-first competitors began to flood the market, Lutz realized that tradition alone wouldn’t keep them ahead. It was time to evolve.

263%

More Website Visitors

250%

More Leads + Conversion

311%

Increase in  SERP rankings

60%

Revenue Increase YoY

Before the Breakthrough: Challenges in Visibility and Growth

Like many local service providers, Lutz Plumbing struggled with limited online visibility. Despite their strong reputation and decades of experience, they weren’t showing up where modern customers were searching—online. Their outdated website, lack of SEO strategy, and minimal presence on local directories meant they were missing out on valuable leads every day.

  • Outdated Website Design: Poor navigation and lack of mobile optimization led to high bounce rates and low engagement.
  • Ineffective SEO Targeting: Their content focused on low-intent or irrelevant keywords, missing out on high-converting local traffic.
  • No Review Generation Strategy: Without a system to collect and showcase customer reviews, they lacked social proof and trust signals.
  • Invisible Social Media Presence: Misconfigured Facebook settings prevented visibility, limiting brand awareness and engagement.
  • No Marketing Analytics: They had no tracking in place to measure ROI or understand which channels were driving results.
  • Missing Paid Ads Strategy: Without a competitive PPC plan, they lost visibility to competitors who were actively bidding on key terms.
  • Limited Geographic Reach: Their online presence was confined to a narrow local radius, restricting growth opportunities in nearby service areas.

They knew that relying solely on word-of-mouth and traditional advertising wasn’t enough in today’s digital-first landscape. To stay competitive and grow, they needed to be found online. That’s when they decided to take their digital presence seriously.

After Working With Digitology

  • Modernized website with regular updates that consistently attracts fresh traffic and new leads
  • #1 search rankings for over 50 high-value keywords, driving dominant visibility
  • Top position in 8 key suburbs across their metro area, expanding local reach
  • Integrated CRM appointment booking, streamlining customer scheduling and follow-ups
  • Live chat functionality that helps convert visitors into paying customers in real time
  • Call tracking and performance analytics, offering full transparency on marketing ROI
  • Robust review strategy resulting in over 450 glowing Google reviews
  • Unified brand presence across their website, social platforms, and local listings
  • Clear, compelling messaging online that highlights their unique value proposition
  • Cost-efficient digital ad campaigns delivering lower customer acquisition costs than industry benchmarks
  • A high-performing website that drives conversions, not just clicks

Services Used

  1. Web Design
  2. Search Engine Optimization
  3. Google Ads
  4. Google Local Services Ads
  5. Review Generation Strategy
  6. CRM Integration
  7. Google Business Profile Optimization
  8. Advanced Analytics & Lead Tracking
  9. Content Creation
  10. Creative Design

The Result: 60% Growth and Market Domination

Lutz Plumbing’s digital transformation delivered powerful results across every key metric. Their newly optimized website now attracts 263% more visitors, thanks to improved design, SEO, and regular content updates. Lead generation and conversions surged by 250%, driven by features like live chat, CRM-integrated booking, and clear value messaging. Their visibility in search engine results skyrocketed with a 311% increase in SERP rankings, securing #1 positions for over 50 keywords and dominating eight metro-area suburbs. Most impressively, these efforts translated into a 60% year-over-year revenue increase—proof that when a local service business invests in smart digital strategy, the payoff is both measurable and transformative

The Owner’s Experience with Digitology

Exactly What We Needed !

Digitology is hands down one of the best companies I’ve worked with on any level. They have taken our web site and our SEO/SEM to new highs. Our cost per lead is far lower than the average for our industry, and because of the work they have done with our digital presence, our revenue has increased 60% in the last year.

Amber Lutz Sherman
Lutz Plumbing

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